James Dyson was born on May 2, 1947 in Cromer, England. He is a well-known British industrialist with his dust bagless cyclone technology vacuum cleaner (Dyson Dual Cyclone).

Dyson’s invention has not only led to revolutionary developments in vacuum cleaner production, but has also led to significant improvements in other devices around the world. He is also a long distance runner.

(Dyson says he owes his determination and determination to his athletic past.) He attended the Byam Shaw School of Art for a year, and then from 1966 to 1970 he worked at the Royal College of Art. training.

The idea of ​​a cyclone vacuum cleaner in vacuum cleaners where dust is drawn into a hopper instead of a dust bag was born here for the first time.

So, what was this cyclone technology and what was it for? Cyclone technology worked with the logic of centrifugal force treatment of the dust in the vacuum cleaner by rotating the air entering the chamber at high speed. So this was a sort of dust separation – filtration – system with air.

Dyson’s Inventions and Achievements

Dyson was greatly disappointed by his first attempt to invent a bagless vacuum cleaner – the Hoover Junior model – because the suction power of the machine was reduced a little after each use and the device was constantly clogged.

Five years after Dyson created a few more prototypes of this kind, he was finally able to reveal the “G-Force” model in 1983. Unfortunately, no manufacturer or distributor was warm. Therefore, he decided to launch his product in Japan.

The G-force was produced in pink and sold for £ 2,000. He won the International Design Fair in Japan. Dyson was able to patent this technology in 1986. When he did not receive a positive response from the major manufacturers regarding the mass production of his product, he decided to establish his own production company in England.

The first promotional initiative for the product was a TV commercial with the slogan el Farewell to the bag ve and this slogan attracted more attention than the product’s efficient suction quality. But Dyson was happy that one way or another of his product gained popularity.

Soon the “Dyson Dual Cyclone” would become the best-selling vacuum cleaner nationwide. When Dyson launched the same product in the United States in 2002, he was able to draw attention and in just three years, captured 20% of the market there.

After Dyson’s success, other companies began selling vacuum cleaners with cyclone technology. Dyson filed a lawsuit against Hoover UK for a patent infringement for which he received 5 million pounds. Over time, Dyson further developed its vacuum cleaners. He even attempted to expand his product range.

The eli Dyson Ball Örneğin model, for example, provided a much more active cleaning approach. In 2006 “Dyson Airblade kullanıl was used as a hand dryer in public toilets. In 2009, Dyson introduced Multip Air Multiplier tekn technology, the first real innovation in the fan industry for more than 125 years. Although the product range was tried to be further expanded with washing machines, the invention did not achieve commercial success.

In 1997, Dyson received the Prince Phillip Designer Award. In 2000 he was honored with the “Lord Kilgerran Award.. In the same year, the University of Bath awarded Dyson an honorary doctorate in Engineering. He was elected a Fellow of the Royal Academy of Engineering in 2005 and was appointed Royal Knight in 2007. Since 2011, he has been the head of the Royal College of Art.

Why Failure for James Dyson is the Key to Success

Sir James Dyson, the British designer and founder of the Dyson company, was such a successful entrepreneur, but he also firmly believed in the power of failure. He even saw failure as an important part of achieving success – the first step towards a truly innovative solution.

In 1993, Dyson spent 15 years inventing the first vacuum cleaner with dual cyclone system. Moreover, during this 15-year period, he had obtained 5,126 failed products! The ultimate reward for all this failure was to own a billions of dollars company known for its creativity and forward-thinking designs.

In this section, we will give excerpts from an interview with Dyson on how their unsuccessful experience affects the ultimate success. We hope that this interview will be a light for fresh entrepreneurs who intend to implement a new idea:

1.In every conversation you emphasize the value of failure. How did failure contribute to you?

“Failure is an interesting thing – part of progress. You can never learn anything from success, but failure teaches a lot. (When I first created cyclone vacuum technology, I started with a simple idea, but the situation became much more brave and even more interesting. I reached a point I could never imagine because what was in the process I learned very well what worked. yar

2.Is it possible to face a long line of errors without allowing us to control the frustration?

Iz We have to embrace failure and enjoy it, so to speak. Not in a perverse way, of course, through problem solving. Life is a mountain of solvable problems, and I love this fact of life. ”

  1. The cyclone technology you create is perceived as one of the concrete examples of a creative problem solving model. What about failure? Can we say that failure encourages this creativity?

“It certainly is. If you succeed in the first attempt on any subject, you have no reason to be creative. Creativity means creating something that no one can design; something that doesn’t exist before and solves problems that have never been solved before. Making an idea functional is the most creative thing you can do. ”

4.What would you approach in the next attempt after a failed experience?

“I often think of something totally stupid, something so wrong. This usually works because you develop a different approach, something that no one has ever tried before. This gives you a different perspective on the problem. ”

5.What do you do to encourage your employees to take risks?

Olarak As an employee, you should be able to remove all sorts of criticism. Remember, a revolutionary proposal will often sound foolish and no one wants to be ridiculed by others. The secret is to develop a correct attitude; it is best to try to adopt a modest, curious, determined, undaunted and eager approach to failure. At least I hire people like that. I prefer to be with those who believe in the power of failure. ”

  1. What do you recommend to fresh entrepreneurs or inventors who are afraid of failure or are worried that they will be tried?

Değil Isn’t this some kind of lesson we’ll learn from life? You shouldn’t be too worried about what people have to say about you. If you want to do something different, you’re likely to encounter a lot of people from the opposite idea.

Large companies tend not to take risks, so entrepreneurs need to know that they have a great opportunity not to be missed in order to darken their eyes and fight their competitors. Business world is developing and changing day by day. You guys have to start somewhere. You have to try. ”


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